The Aesthetics of Performance There are specialist equipment manufacturers predominantly in Germany, Italy and Scandinavia who approach the design of fitness equipment the way a furniture maker approaches a chair. The structural requirements are non-negotiable, but within those requirements there is considerable scope for craft. Custom upholstery in leathers and technical fabrics that align with an interior colour scheme. Steel frames in powder-coat finishes that complement t

Walk into any well-resourced commercial gym and you will find the same dozen brands. The equipment works. The quality is acceptable and yet there is something impersonal about it. There’s a sense that the space has been populated rather than designed. This is what happens when equipment selection is treated as procurement rather than curation. It happens when the question asked is 'What do we need?' rather than 'What belongs here?' For a truly considered fitness environment,